When offering a customer an apology, it’s best to apologize on behalf of your company.

When apologizing, don’t necessarily think you are admitting fault if you apologize, it does not have to be a long and drawn out speech. Follow the apology up with focusing on solving the problem or addressing customer needs.

When you apologize, never say something that sounds insincere or perfunctory. Similarly, apologies are not as powerful without different types of language.