Businesses that venture into the mobile app industry have better chances of interacting with users of their product or service straight on their smartphone. It’s an effective way of engaging consumers, especially since it’s said that an average smartphone user has more or less 17 to 18 apps installed on their phone. Hours spent among smartphone users are also leaning heavily toward app usage, with 90% of time spent in-app.

Indeed, trends state that corporate mobile apps can help companies achieve their objectives – whether that involves building a base of loyal users or finding an extra source of revenue for the company. With multiple ways of monetizing their apps such as download fees, subscription, in-app purchases, advertising, more companies are willing to invest their time and resources in building mobile apps that can establish their brands as industry leaders.

Mobile Apps by Businesses That Set the Standard for Awesome

Here are some of the best examples of corporate mobile apps out there, courtesy of companies that are dead serious about bringing their business on mobile and innovating the way of doing things for customers:

1. Amazon

Amazon has become a household name, and its mobile app has a great deal to do with the status it has established. As the leader in America’s online retail industry, Amazon raises the bar with the way its app works for customers as well as for its own business.

The app’s push notifications are very useful for customers, who instantly get alerts when Amazon starts shipping their orders. Customers don’t have to keep checking their account to know the progress of their expected deliveries. This kind of awareness reduces the anxiety and frustration that customers feel before receiving their parcels, not to mention that Amazon’s brand name stays on top of customers’ mind.

To initiate sales, the Amazon app also comes with a wish list feature. Amazon users can share their wish list on their social media pages for their family and friends to see, increasing the chance for Amazon to make a sale.

2. Domino’s Pizza

In the case of Domino’s Pizza, the company similarly uses tracking technologies to inform customers about the status of their pizza order – whether it’s on the preparation stage or in the process of delivery. Not only that, as customers can use the app to create tailored takeaway meals from Domino’s standard menu. It’s a perfect example of delivering a personalized experience based on the actual preferences of customers.

3. easyJet

EasyJet is a British airline that enables travelers to manage their flights directly on its app. The easyJet mobile app serves as a one-stop travel shop where passengers can search for and buy tickets for domestic and international destinations. The app also allows adding of seats, online check-in, and downloading of boarding passes, making every transaction as convenient and as worry-free as possible.

easyJet customers can also track the arrival and departure for all flights and even get live updates from the airline’s Control Centre. Beyond these functionalities, the carrier’s mobile app is hailed for reliability, accuracy, and timeliness of service.

4. iFood Assistant by Kraft

iFood Assistant is Kraft’s corporate mobile app that offers a wealth of dish recipes based on Kraft food products. Users who want to cook up a particular dish can easily create a shopping list within the app, paving way for Kraft to suggest using ingredients that are manufactured by the company. What’s even better about the iFood Assistant app is that it offers coupons that users can use for groceries or other promotions from Kraft.

5. L’Oreal Makeup Genius

Cosmetics company L’Oreal ventured into the augmented reality (AR) space to give customers a chance to try out its products through the Makeup Genius app in 2014.

Using advanced facial mapping technology, the app allows users to virtually apply makeup on their face and turns the users’ smartphone camera into a virtual mirror, allowing them to see the results of their makeup session in real time. This makes product testing a lot more convenient and enhances the customer experience as a whole.

To make this happen, Makeup Genius scans the users’ face, chooses suitable L’Oreal products, and applies them virtually on the users’ eyes, lips, and other facial contours. The app is smart enough to follow the head movements of users, so they can see how the makeup looks on them from various angles.

6. MLB.com

Baseball fans will never miss out on what’s happening in the sport league, thanks to the MLB At Bat mobile app. The app allows users to watch and listen to the games in real time. Users can also check the app’s archives and follow their favorite team as the app shares the latest news, game standings, and other stats. The app caters to Android, BlackBerry, and iPhone users with the same functionalities across platforms.

7. Midland Medical

Businesses that regularly perform stock inventories can follow Midland Medical’s lead in tapping digital technologies to its processes. As a distributor of medical supplies, Midland Medical needed to speed up its inventory receiving process, so it could respond to customers’ queries with just a quick look at its database.

To achieve this goal, the company took advantage of readily available tools, such as mobile devices and Bluetooth scanners, and went a step further in mobile app development by going for a custom-built software application that enables warehouse personnel to automate the addition of new inventory into the company’s database. In addition, they opened up the customer side of things

8. MY ASICS

Corporate mobile apps can also be a way for companies to interact with the communities they’re serving. ASICS, an equipment and apparel company, does this by offering customized training plans and helpful content that users can take advantage of on the MY ASICS app. In turn, ASICS receives valuable insights and feedback about the kind of products or services that fitness enthusiasts want.

9. thetrainline

The thetrainline mobile app is for users who prefer to book train tickets in advance. Once they have a confirmed booking on the app, they can just pick up their tickets across UK train stations. The app also gives users a chance to find the best fares and save their favorite journeys to make it easy for them to book their next trip.

On the business end of things, the app also shortens the time it takes to buy a ticket. The reduction in transaction times for train companies simply means more efficiency and more savings in the long run.

Wrap-up

There’s not a doubt that the business landscape looks bright for companies who are venturing into mobile app development. Mobile apps can help enterprises capture a significant share of one of the fastest growing segments in the global economy.

If you haven’t ventured into the mobile app industry, it may be time to do so. You don’t have to focus on the selling aspect through and through, when you can be creative enough to incorporate information about your products or services through other features of your app.

Moreover, you should be ready to experience some challenges along the way—such as finding the right mobile app development company. Just make sure your mobile app development partner truly understands your business model and designs the app accordingly so your company will run more efficiently.

Want some help developing your next mobile app? Contact the team of experts at Intelligent Bee today!