If you haven’t noticed, there’s now an app for almost anything. It used to be that apps were associated more with mobile games, but thanks to mobile app development technologies, that’s no longer entirely the case.
Today, there are non-gaming mobile apps that enable people to get things done or get the product or service they need straight from their smartphones. For instance, people no longer need to leave their house if they want to do their groceries. Through e-commerce apps, shoppers can buy household items and then have these delivered at their doorstep – all accomplishable with a few simple taps.
The following data shows that corporate mobile apps are noticeably proliferating across industries:
- As of 2018, the number of apps available to consumers on the leading app store (Android) has already reached 3.8 million. (Statista)
- The increase in mobile app usage outside of the gaming industry is as follows: 332% for device customization slash enhancement apps; 135% for mobile newspapers and magazines; 125% for productivity apps; 81% for lifestyle and shopping apps; and 53%-54% for travel, sport, health and fitness, messaging, and social apps. (Smashing Magazine)
- Revenue from in-app purchases – which enable the app to earn money each time users purchase something within the app – amounted to $37 billion in 2016. (BusinessofApps)
- Companies like Domino’s Pizza and Zara increased their sales by 28% and 60%, respectively, with the use of their mobile app. (KnowTechie)
Keep in mind that these figures are expected to continue growing as the mobile age reaches its maturity. If that’s not enough to convince you of the value that mobile apps bring to the table, why don’t we take a look at some of the most compelling benefits they can help you realize.
The Benefits of Having a Corporate Mobile App
Brand awareness
A mobile app puts your brand in front of consumers and increases their recognition of your business, especially if you take functionality and user-friendliness seriously. Over time, as users try out your app, they’ll become more familiar with your brand, business model, and line-up of products and services. This builds up a level of trust, which makes people more likely to choose you over other businesses, which they have not encountered before.
Customer engagement
Mobile devices are so handy that people have been spending a great deal of time on them, specifically on smartphone apps, which represent about 90% of users’ mobile time. With the right app, you can reach more users online and engage them every step of the way.
Thus, it’s important that you build several features into your app, including those that customers need for placing orders, managing purchases, keeping track of promotions, and communicating with customer service, among others.
Marketing directly to customers
One of the biggest advantages of having a mobile app is it gives you an opportunity to market your business directly to customers. Think about it. A corporate mobile app is like having a whole new marketing channel.
Each time users open your app, you can send them information about new or upcoming products that you think they might be interested in. Moreover, you can use your app to capture important customer data, such as their product views or order history, and then use it to improve their experience within the app.
Added source of revenue
A mobile app can be an income-generating tool for your business. Having an enterprise mobile app not only complements your brick-and-mortar sales but also lets you monetize people’s use of your app in a couple other ways.
For instance, you can bring third-party advertisers into your app and charge them whenever someone clicks on their ad. Another monetization model for your app is to charge users a monthly subscription fee, so they can continue using the full features of your app.
Complementing your website
You might think you no longer need a mobile app if your website is up and running anyway. However, you can design your mobile app in a way that supports your website, so you can serve customers in a more optimized fashion.
Since users who have no internet connection will not be able to access your website through a browser, they can have your app installed on their mobile devices, so they may still enjoy certain functionalities through offline mode. That said, you can build an app that allows users to save the information or files they need for offline viewing or reading.
Questions to Ask Before Venturing into Corporate Mobile Apps
Before springing into action, it helps to know the ins and outs of mobile app development. Here are some questions to ask yourself before proceeding with your project:
- How much will it cost? The cost of building an app depends on several factors, including the type, size, and functionalities of your app, to mention a few. Your app’s overall goal will tie into your budget to determine what to build and how much to spend on it.
- Which platforms will the app support? Your two main markets are iOS and Android devices, but you should also take into consideration that there are Windows phone users.
- What’s your goal? In developing your app, you should also identify how it’s going to help your other business goals. Revenue wise, you can choose whether you will charge for in-app purchases, app downloads, or third-party ads. In terms of customer experience, you could prioritize between functionality and a pleasing user interface.
- Do we have the skills? You’ll need tech wizards to visualize, design, develop, test, and maintain your mobile app. If your team doesn’t have these specialized skill sets, you can outsource your mobile app project to a software development company instead.
- Is there a need being fulfilled? You’ll want a winning app that fulfills an unmet need in your target market. Your app should fill the gap between what users want and what options are available to them so far.
- How to market the app? To get your mobile app into the hands of users, you’ll need to promote it on multiple channels, such as blogs, social media, email platforms, app stores, PR events, paid advertising media, and the like.
- What integrations will you build into the app? You can leverage your app by into it, or by allowing users to log into your app using their social media credentials. This will make it easy for users to share information from your app to social sites in a seamless manner.
Conclusion
To maximize your corporate mobile app’s chance for success, you should be able to answer these questions. Now, the million dollar question is: Are you ready to build your first corporate mobile app?
It will all boil down to how useful your app is for both your business and your customers. Make your app great enough that customers would want to install and keep it in their device for as long as possible.
Want an experienced team of developers to build your next corporate mobile app? Contact the experts at Intelligent Bee today!