{"id":76113,"date":"2019-01-03T04:29:35","date_gmt":"2019-01-03T04:29:35","guid":{"rendered":"https:\/\/intelligentbee.com\/blog\/?p=75700"},"modified":"2025-05-27T13:08:28","modified_gmt":"2025-05-27T13:08:28","slug":"ways-mobile-apps-grow-businesses","status":"publish","type":"post","link":"https:\/\/intelligentbee.com\/blog\/ways-mobile-apps-grow-businesses\/","title":{"rendered":"10 Ways Mobile Apps Help Grow Businesses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How often do you browse Amazon listings via their mobile app or place an order through the McDonalds app? As the digital era goes mobile, companies get into the groove of building their own mobile apps that enable customers to stay connected and get things done with just a few taps on their devices. <\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-75701\" src=\"https:\/\/intelligentbee.com\/blog\/wp-content\/uploads\/2019\/01\/How-Mobile-Apps-Help-Grow-Businesses1.jpg\" alt=\"How-Mobile-Apps-Help-Grow-Businesses\" width=\"1280\" height=\"850\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Your business doesn\u2019t have to be as big as Starbucks or Nike for apps to be considered valuable to your growth. If your company has yet to start milking the flow of opportunities that mobile offers, then there\u2019s no time to waste. A look at the following mobile device usage statistics show how <\/span><span style=\"font-weight: 400;\">mobile app development<\/span><span style=\"font-weight: 400;\"> can benefit your business:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">80% of smartphone users are more inclined to purchase from companies with mobile apps or sites that help them answer their inquiries quickly. (<\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/shopping-occasion-experiences\/\"><span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">90% of users\u2019 time on their mobile phones is spent on apps. (<\/span><span style=\"font-weight: 400;\">Flurry<\/span><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Smartphone users are more likely to purchase from brands whose mobile apps or sites tailor information to their location. (<\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/micro-moments-consumer-behavior-expectations\/\"><span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\">) <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Compared to mobile sites, customers view <\/span><span style=\"font-weight: 400;\">4.2x<\/span><span style=\"font-weight: 400;\"> more products per session on apps. (<\/span><a href=\"https:\/\/jmango360.com\/wiki\/mobile-app-vs-mobile-website-statistics\/\"><span style=\"font-weight: 400;\">JMango360<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Questions to Ask Before Building a Business App<\/h3>\n<p><span style=\"font-weight: 400;\">The temptation is reasonable. But before you take the plunge, it\u2019s helpful to check if your vision aligns with your mobile app\u2019s purpose. Here are a few questions to ask before you push through with your mobile app development. <\/span><\/p>\n<ul>\n<li><b><span style=\"font-weight: 400;\">Do your competitors have apps? What features do they have?<\/span><\/b><\/li>\n<li><b><span style=\"font-weight: 400;\">How will it help your customers? What problems will the app solve?<\/span><\/b><\/li>\n<li><span style=\"font-weight: 400;\">Do you want to enhance the experience of your existing customers or bring new ones in?<\/span><\/li>\n<li><b><span style=\"font-weight: 400;\">Will you offer a customer loyalty program?<\/span><\/b><\/li>\n<li>Will it simplify processes for your internal team or<b> your <\/b>customers?<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you have solid answers to all these, then it\u2019s time to start building your mobile app!<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/intelligentbee.com\/blog\/ways-mobile-apps-grow-businesses\/#How_Mobile_Apps_Can_Support_Your_Business\" title=\"How Mobile Apps Can Support Your Business\">How Mobile Apps Can Support Your Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/intelligentbee.com\/blog\/ways-mobile-apps-grow-businesses\/#Boost_brand_image\" title=\"Boost brand image\">Boost brand image<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/intelligentbee.com\/blog\/ways-mobile-apps-grow-businesses\/#Enhance_customer_service\" title=\"Enhance customer service\">Enhance customer service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/intelligentbee.com\/blog\/ways-mobile-apps-grow-businesses\/#Personalized_marketing_channel\" title=\"Personalized marketing channel\">Personalized marketing channel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/intelligentbee.com\/blog\/ways-mobile-apps-grow-businesses\/#Make_consumers_feel_more_valued\" title=\"Make consumers feel more valued\">Make consumers feel more valued<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/intelligentbee.com\/blog\/ways-mobile-apps-grow-businesses\/#Get_on_that_word-of-mouth_marketing\" title=\"Get on that word-of-mouth marketing\">Get on that word-of-mouth marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/intelligentbee.com\/blog\/ways-mobile-apps-grow-businesses\/#Quick_access_to_data_anytime_anywhere\" title=\"Quick access to data anytime, anywhere\">Quick access to data anytime, anywhere<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/intelligentbee.com\/blog\/ways-mobile-apps-grow-businesses\/#Better_productivity\" title=\"Better productivity\">Better productivity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/intelligentbee.com\/blog\/ways-mobile-apps-grow-businesses\/#Automation_of_processes\" title=\"Automation of processes\">Automation of processes<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Mobile_Apps_Can_Support_Your_Business\"><\/span>How Mobile Apps Can Support Your Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<ol start=\"1\">\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Boost_brand_image\"><\/span>Boost brand image<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Mobile apps provide awareness through branded communication with consumers. Without one, your brand might come across as outdated. As with distributing stickers or calendars with your brand image, your logo and brand name are constantly plastered on your customers\u2019 device home screens. Your customer\u2019s regular interaction with your app also fosters trust, which <\/span><a href=\"https:\/\/martechtoday.com\/another-survey-shows-brand-trust-affects-purchase-decisions-227500\"><span style=\"font-weight: 400;\">conditions them to commit<\/span><\/a><span style=\"font-weight: 400;\"> to your brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Enhance_customer_service\"><\/span>Enhance customer service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Customer service and support<\/span><span style=\"font-weight: 400;\"> has evolved from person-to-person interactions to digital channels. Having the ability to access your products and services 24\/7 without having to wait for regular business hours is a great advantage for customers. Plus, points for your brand if your app includes a messaging feature where they can reach you directly without leaving the app.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Personalized_marketing_channel\"><\/span>Personalized marketing channel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Mobile apps offer various ways where you can diversify <\/span><a href=\"https:\/\/www.impactbnd.com\/blog\/why-personalized-marketing-infographic\"><span style=\"font-weight: 400;\">personalized marketing campaigns<\/span><\/a><span style=\"font-weight: 400;\">, such as push notifications. You can use them to advertise new products, discounts, special events, promotions, and much more. You can also use it to remind existing customers how long they haven\u2019t shopped with you or when their waitlisted item gets restocked.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Make_consumers_feel_more_valued\"><\/span>Make consumers feel more valued<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Business is all about give and take. As much as you want to increase your sales, you also want to show how much you value your customers. One way to encourage more conversions is through a <\/span><a href=\"https:\/\/blog.hubspot.com\/service\/customer-loyalty\"><span style=\"font-weight: 400;\">loyalty program<\/span><\/a><span style=\"font-weight: 400;\"> built into the app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more frequent they avail of your products or service, the more points they get, which they can use to claim rewards\u2014exclusive to app subscribers. Seeing how many points they\u2019ve earned and what rewards are on offer without going to your website will entice them to follow through then and there. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Get_on_that_word-of-mouth_marketing\"><\/span>Get on that word-of-mouth marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">One of the most powerful effects of the mobile age is its strong facilitation of word-of-mouth marketing. You can feature a <\/span><a href=\"https:\/\/pureb2b.com\/blog\/referrals-untapped-source-generating-leads\/\"><span style=\"font-weight: 400;\">referral program<\/span><\/a><span style=\"font-weight: 400;\"> within the app and reward customers who share the app or your content to a friend.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"6\">\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Quick_access_to_data_anytime_anywhere\"><\/span>Quick access to data anytime, anywhere<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">With every mobile app comes an array of data analytics features. Like a website, you\u2019ll have access to all the behavioral and transactional data collected by your mobile app. This information can help your brand build insights on your target audience and improve future campaigns.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"7\">\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Better_productivity\"><\/span>Better productivity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">With automation lifting a heavy weight off employees\u2019 shoulders, they can focus on more on their primary function: providing a great product\/service. Corporate apps can make jobs more convenient and help produce more quality work. The use of a cloud service can additionally help make decision-making faster and <\/span><a href=\"https:\/\/www.inc.com\/adam-fridman\/3-reasons-why-cloud-is-driving-business-efficiency.html\"><span style=\"font-weight: 400;\">more efficient<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"8\">\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Automation_of_processes\"><\/span>Automation of processes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">One of the primary reasons why businesses are jumping on enterprise mobility is because of automation. Being able to automate and streamline various tasks with minimal human intervention can save you precious time at work and <\/span><a href=\"https:\/\/www.dataprise.com\/resources\/blog\/reduce-human-error-it-process-automation\"><span style=\"font-weight: 400;\">reduce the risk of error<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Summing it up<\/h3>\n<p><span style=\"font-weight: 400;\">We live in a fast-paced digital era, and it\u2019s never been more obvious that smartphones and mobile apps have marked their territory in people\u2019s lives. It\u2019s up to businesses to adapt if they want to ride the trends and embrace this digital transformation, which is an excellent way to connect with customers, improve branding, or scale business processes more efficiently.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to be a tech company to have a mobile app. Every brand deserves to have its own \u201cbig idea\u201d when it comes to mobile apps. So, what\u2019s yours? <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How often do you browse Amazon listings via their mobile app or place an order through the McDonalds app? As [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[1514],"yst_prominent_words":[1156,1762,1761,1760,1759,1758,1757,1756,1755,1754,273,992,932,450,330,309,305,293,291,285],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/intelligentbee.com\/blog\/wp-json\/wp\/v2\/posts\/76113"}],"collection":[{"href":"https:\/\/intelligentbee.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligentbee.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligentbee.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligentbee.com\/blog\/wp-json\/wp\/v2\/comments?post=76113"}],"version-history":[{"count":4,"href":"https:\/\/intelligentbee.com\/blog\/wp-json\/wp\/v2\/posts\/76113\/revisions"}],"predecessor-version":[{"id":133443,"href":"https:\/\/intelligentbee.com\/blog\/wp-json\/wp\/v2\/posts\/76113\/revisions\/133443"}],"wp:attachment":[{"href":"https:\/\/intelligentbee.com\/blog\/wp-json\/wp\/v2\/media?parent=76113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligentbee.com\/blog\/wp-json\/wp\/v2\/categories?post=76113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligentbee.com\/blog\/wp-json\/wp\/v2\/tags?post=76113"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/intelligentbee.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=76113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}