![\"Gamification-in-Software-Development\"](\"https:\/\/intelligentbee.com\/blog\/wp-content\/uploads\/2019\/02\/Gamification-in-Software-Development1.jpg\")
<\/p>\nThere\u2019s a certain kind of elation that games draw out from people, which is the reason why many are passionately into it, particularly video games. Who didn\u2019t enjoy defeating King Koopa to save Princess Peach in Super Mario Bros.? Trash-talking while beating your buddies senseless on a few rounds of Fortnite is also hard to miss out on. Even Tetris took the world by storm during its heydey.<\/p>\n
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There\u2019s no doubt that the popularity of gaming has reached global proportions, but does it have a place in your business?<\/p>\n
As a matter of fact, yes it does. Businesses have integrated the elements of gaming into their operations and marketing strategies. Since then, \u00a0has become a buzzword over the years due to the fact that it triggers real, powerful human emotions of happiness, intrigue, and excitement, delivering more positive user experiences.<\/p>\n
In one of its simplest forms, gamification is getting a stamp or sticker on a card each time you buy coffee. After collecting a certain number, you get a free drink or store merch. It\u2019s like completing a level and getting a reward just like in a game. Nike applied this to their Training Club<\/a> fitness app and Domino\u2019s Pizza<\/a> also had an app where their customers can create their own pizza. This delivers a positive customer experience that leads to better engagement, loyalty, and eventually, higher sales.<\/p>\n <\/p>\n